Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning About Drug Quality
| Year of publication: |
2011
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| Authors: | Camacho, Nuno ; Donkers, Bas ; Stremersch, Stefan |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 30.2011, 2 (6.3.), p. 305-321
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