Predicting consumer purchase intention toward hybrid vehicles : testing the moderating role of price sensitivity
Year of publication: |
2022
|
---|---|
Authors: | Bhutto, Maqsood Hussain ; Tariq, Beenish ; Azhar, Sarwar ; Ahmed, Khalid ; Khuwaja, Faiz Muhammad ; Han, Heesup |
Published in: |
European business review. - Bradford : Emerald, ISSN 1758-7107, ZDB-ID 2025931-1. - Vol. 34.2022, 1, p. 62-84
|
Subject: | Automobile industry | Consumer purchase intention | Greenhouse gases | Hybrid vehicles | PLS-SEM | Theory of planned behaviour | Konsumentenverhalten | Consumer behaviour | Kfz-Industrie | Automotive industry | Kraftfahrzeug | Motor vehicle | Verbrauchereinstellung | Consumer attitudes |
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