Predicting Customer Lifetime Value in Multi-Service Industries
Year of publication: |
2012
|
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Authors: | Donkers, Bas ; Verhoef, Peter C. ; de Jong, Martijn |
Publisher: |
[S.l.] : SSRN |
Subject: | Prognoseverfahren | Forecasting model | Kundenwert | Customer value |
Extent: | 1 Online-Ressource (48 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 29 2003 4, erstellt |
Classification: | M31 - Marketing ; C44 - Statistical Decision Theory; Operations Research ; C53 - Forecasting and Other Model Applications ; G17 - Financial Forecasting |
Source: | ECONIS - Online Catalogue of the ZBW |
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