Predicting elections from the most important issue : a test of the take-the-best heuristic
Year of publication: |
2012
|
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Authors: | Graefe, Andreas ; Armstrong, Jon Scott |
Published in: |
Journal of behavioral decision making. - Chichester [u.a.] : Wiley, ISSN 0894-3257, ZDB-ID 227719-0. - Vol. 25.2012, 1, p. 41-48
|
Subject: | Präsidentschaftswahl | Presidential election | Wahlkampf | Electoral campaign | Werbeplanung | Advertising planning | Wahlverhalten | Voting behaviour | Prognose | Forecast | Prognoseverfahren | Forecasting model | Heuristik | Heuristics | USA | United States | 1972-2008 |
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