Predicting hotel book intention : the influential role of helpfulness and advocacy of online reviews
Year of publication: |
April 2018
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Authors: | Ghosh, Tathagata |
Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 27.2018, 3, p. 299-322
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Subject: | Attitude toward review | brand attitude | destination emotion | hotel booking intention | review advocacy | review helpfulness | Hotellerie | Hotel industry | Emotion | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in chinesischer Sprache |
Other identifiers: | 10.1080/19368623.2017.1364198 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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