Predicting individual behavior with social networks
Year of publication: |
2014
|
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Authors: | Goel, Sharad ; Goldstein, Daniel G. |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 33.2014, 1, p. 82-93
|
Subject: | social networks | targeting | electronic commerce | homophily | product | computational social science | Soziales Netzwerk | Social network | Electronic Commerce | E-commerce | Social Web | Social web | Theorie | Theory | Sozialwissenschaft | Social sciences |
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