Predicting preferences on experimental bundles of attributes : a comparison of models
Year of publication: |
1975
|
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Authors: | Huber, Joel |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 12.1975, 3, p. 290-297
|
Subject: | Marktforschung | Vereinigte Staaten |
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