Predicting Premium Proneness
| Year of publication: |
2008
|
|---|---|
| Authors: | Prendergast, Gerard P. ; Poon, Derek T.Y. ; Tsang, Alex S.L. ; Fan, Ting Yan |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 48.2008, 2, p. 287-296
|