Predicting premium proneness
Year of publication: |
2008
|
---|---|
Authors: | Prendergast, Gerard P. ; Poon, Derek T. Y. ; Tsang, Alex S. L. ; Fan, Ting Yan |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 48.2008, 2, p. 287-296
|
Subject: | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour | Hongkong | Hong Kong |
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