Predicting purchase intentions for uni‐national and bi‐national products
Year of publication: |
2000
|
---|---|
Authors: | Kim, Soyoung ; Thorndike Pysarchik, Dawn |
Published in: |
International Journal of Retail & Distribution Management. - MCB UP Ltd, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 28.2000, 6, p. 280-291
|
Publisher: |
MCB UP Ltd |
Subject: | Retailing | Product management | Brands | Consumer behaviour | International marketing |
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