Predicting social media engagement with computer vision : an examination of food marketing on Instagram
Matthew Philp, Jenna Jacobson, Ethan Pancer
| Year of publication: |
2022
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|---|---|
| Authors: | Philp, Matthew ; Jacobson, Jenna ; Pancer, Ethan |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 149.2022, p. 736-747
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| Subject: | Consumer engagement | Food | Google Vision AI | Machine learning | Processing fluency | Social media marketing | Social Web | Social web | Online-Marketing | Internet marketing | Künstliche Intelligenz | Artificial intelligence | Konsumentenverhalten | Consumer behaviour | Lebensmittelmarkt | Food market |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.05.078 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013325681