Prediction of consumer innovators : application of multiple discriminant analysis
Thomas S. Robertson; James N. Kennedy
| Year of publication: |
1971
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|---|---|
| Authors: | Robertson, Thomas S. ; Kennedy, James N. |
| Published in: |
Marketing management and the decision sciences: theory and applications. - Boston, Mass. : Allyn & Bacon. - 1971, p. 309-323
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| Type of publication: | Article |
|---|---|
| Notes: | aus: Journal of Marketing Research. Chicago/Ill. 5.1968, 1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002703819