Predictive analytics for customer repurchase : interdisciplinary integration of buy till you die modeling and machine learning
Year of publication: |
2022
|
---|---|
Authors: | Chou, Ping ; Chuang, Howard Hao-Chun ; Chou, Yen-Chun ; Liang, Ting-Peng |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 296.2022, 2 (16.1.), p. 635-651
|
Subject: | "Buy till You Die" | Analytics | Customer repurchase | Lasso | Machine Learning | Künstliche Intelligenz | Artificial intelligence | Konsumentenverhalten | Consumer behaviour | Prognoseverfahren | Forecasting model |
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