Predictors and effects of retail brand equity : a cross-sectoral analysis
Bernhard Swoboda, Julia Weindel, Frank Hälsig
| Year of publication: |
July 2016
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|---|---|
| Authors: | Swoboda, Bernhard ; Weindel, Julia ; Hälsig, Frank |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 31.2016, p. 265-276
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| Subject: | Retail brand equity | Retail attributes | Retail image | Retail sectors | Einzelhandel | Retail trade | Markenimage | Brand image | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2016.04.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011528707