Predictors and outcomes of sport event experiential value : insights from Formula One Petronas Malaysia
Year of publication: |
2013
|
---|---|
Authors: | Musa, Rosidah ; Kassim, Rezian-na Muhammad |
Published in: |
International journal of management and marketing research : IJMMR. - Hilo, Hawaii : IBFR, ISSN 1933-3153, ZDB-ID 2536557-5. - Vol. 6.2013, 1, p. 107-120
|
Subject: | Event-Marketing | Event marketing | Beziehungsmarketing | Relationship marketing | Sportveranstaltung | Sport event | Motorsport | Malaysia |
-
Exploring event bundling : the strategy and its impacts
Xu, Yueying, (2016)
-
Sports sponsorship effects on customer equity : an Asian market application
Liu, Honglei, (2015)
-
Wong, IpKin Anthony, (2016)
- More ...
-
Musa, Rosidah, (2013)
-
Musa, Rosidah, (2013)
-
Musa, Rosidah, (2010)
- More ...