Preference between individual products and bundles: Effects of complementary, price, and discount level in Portugal
Year of publication: |
2021
|
---|---|
Authors: | Martins, Paulo ; Rodrigues, Paula Cristina Lopes ; Martins, Carlos ; Barros, Teresa ; Duarte, Nelson ; Dong, Rebecca Kechen ; Liao, Yiyi ; Comite, Ubaldo ; Yue, Xiaoguang |
Published in: |
Journal of Risk and Financial Management. - Basel : MDPI, ISSN 1911-8074. - Vol. 14.2021, 5, p. 1-19
|
Publisher: |
Basel : MDPI |
Subject: | bundle | bundling | complementary | discount | individual products | price |
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