The impact of brand relationships on corporate brand identity and reputation: An integrative model
Year of publication: |
2020
|
---|---|
Authors: | Barros, Teresa ; Rodrigues, Paula ; Duarte, Nelson ; Shao, Xue-Feng ; Martins, F. V. ; Barandas-Karl, H. ; Yue, Xiao-Guang |
Published in: |
Journal of Risk and Financial Management. - Basel : MDPI, ISSN 1911-8074. - Vol. 13.2020, 6, p. 1-21
|
Publisher: |
Basel : MDPI |
Subject: | brand interrelationships | corporate identity | brand reputation | higher education | students' perceptions |
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