Preference exploration and learning : the role of intensiveness and extensiveness of experience
Year of publication: |
2013
|
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Authors: | Hoeffler, Steve ; Ariely, Dan ; West, Pat ; Duclos, Rod |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 23.2013, 3, p. 330-340
|
Subject: | Präferenztheorie | Theory of preferences | Konsumentenverhalten | Consumer behaviour | Lernprozess | Learning process | USA | United States | Experiment | Theorie | Theory |
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