Preference markets in new product development
Ely Dahan, Arina Soukhoroukova and Martin Spann
| Year of publication: |
2011
|
|---|---|
| Authors: | Dahan, Ely ; Soukhoroukova, Arina ; Spann, Martin |
| Published in: |
GfK marketing intelligence review : Marketingforschung für die Praxis. - Nürnberg : GfK, ISSN 1865-5866, ZDB-ID 2498727-X. - Vol. 3.2011, 2, p. 16-25
|
| Subject: | Produktentwicklung | New product development | Kundenintegration | Customer integration | Social Web | Social web | Marktforschung | Market research | Prognosemarkt | Prediction market |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zsfassung in dt. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009419845