New product development 2.0 : preference markets - how scalable securities markets identify winning products concepts and attributes
Year of publication: |
2010
|
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Authors: | Dahan, Ely ; Soukhoroukova, Arina ; Spann, Martin |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 27.2010, 7, p. 937-954
|
Subject: | Produktentwicklung | New product development | Marktforschung | Market research |
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