Preference stability : modeling how consumer preferences shift after receiving new product information
Year of publication: |
2010
|
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Authors: | Oppewal, Harmen ; Morrison, Mark ; Wang, Paul ; Waller, David |
Published in: |
Choice modelling : the state-of-the-art and the state-of-practice ; proceedings from the Inaugural International Choice Modelling Conference ; [Harrogate, 30 March - 1 April 2009]. - Bingley [u.a.] : Emerald, ISBN 978-1-84950-772-1. - 2010, p. 499-516
|
Subject: | Konsumentenverhalten | Consumer behaviour | Präferenztheorie | Theory of preferences | Produktinformation | Product information |
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