The effects of consumer prior knowledge and processing strategies on judgments
Year of publication: |
2010
|
---|---|
Authors: | Jiewen Hong ; Sternthal, Brian |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 47.2010, 2, p. 301-311
|
Subject: | Konsumentenverhalten | Consumer behaviour | Produktinformation | Product information | Präferenztheorie | Theory of preferences |
-
Unstructured direct elicitation of decision rules
Ding, Min, (2011)
-
Oppewal, Harmen, (2010)
-
Evaluative cues and services : the effect of consumer knowledge
Devlin, James F., (2011)
- More ...
-
The effect of regulatory orientation and decision strategy on brand judgments
Wan, Echo Wen, (2009)
-
The Effect of Regulatory Orientation and Decision Strategy on Brand Judgments
Wan, Echo Wen, (2009)
-
The Effect of Regulatory Orientation and Decision Strategy on Brand Judgments
Wan, Echo Wen, (2009)
- More ...