Preismanagement : Einführung in Theorie und Praxis
Thorsten Schaper
| Year of publication: |
2009
|
|---|---|
| Authors: | Schaper, Thorsten |
| Publisher: |
Göttingen-Rosdorf : ForschungsForum |
| Subject: | Preismanagement | Pricing strategy | Strategisches Management | Strategic management | Theorie | Theory |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VIII, 144 S. graph. Darst. |
|---|---|
| Series: | Marketing-Wissen. - Göttingen-Rosdorf : ForschungsForum, ZDB-ID 2148824-1. - Vol. 5 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Hergestellt on demand |
| ISBN: | 978-3-937411-25-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012875017