Preispsychologie : in vier Schritten zur optimierten Preisgestaltung
Year of publication: |
[2020] ; 2., überarbeitete Auflage
|
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Authors: | Husemann-Kopetzky, Markus |
Institutions: | Springer Fachmedien Wiesbaden (publisher) |
Publisher: |
Wiesbaden : Springer Gabler |
Subject: | Preismanagement | Pricing strategy | Preispolitik | Verbraucherverhalten |
Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
Extent: | X, 56 Seiten Diagramme 21 cm x 14.8 cm |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | German |
Notes: | Literaturverzeichnis: Seite 49-56 |
ISBN: | 978-3-658-29665-0 ; 3-658-29665-8 ; 978-3-658-29666-7 |
Other identifiers: | 10.1007/978-3-658-29666-7 [DOI] |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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