Preispsychologie : in vier Schritten zur optimierten Preisgestaltung
Markus Kopetzky
| Year of publication: |
[2016]
|
|---|---|
| Authors: | Kopetzky, Markus |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Preismanagement | Pricing strategy |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] ; Description [springer.com] ; Description [springer.com] |
| Extent: | X, 55 Seiten Illustrationen 21 cm x 14.8 cm, 108 g |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-658-11337-5 ; 978-3-658-11337-7 ; 978-3-658-11338-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011407583