Premium private label : how product value, trust and category involvement influence consumers willingness to buy
Year of publication: |
2020
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Authors: | Bertoli, Giuseppe ; Busacca, Bruno ; Imperato, Marta |
Published in: |
Italian journal of marketing : ITJM. - Cham : Springer Nature Switzerland AG, ISSN 2662-3331, ZDB-ID 3011000-2. - Vol. 2020.2020, 2/3, p. 143-161
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Subject: | Premium private labels | Utilitarian value | Hedonic value | Trust | Involvement | Konsumentenverhalten | Consumer behaviour | Handelsmarke | Store brand | Vertrauen | Confidence | Zahlungsbereitschaftsanalyse | Willingness to pay |
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