Premium Private Label strategies : social networks and traditional perspectives
Year of publication: |
2021
|
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Authors: | Gil-Cordero, Eloy ; Rondan-Cataluña, Francisco Javier ; Rey-Moreno, Manuel |
Published in: |
Journal of innovation & knowledge : JIK. - Amsterdam : Elsevier, ISSN 2444-569X, ZDB-ID 2885454-8. - Vol. 6.2021, 2, p. 78-91
|
Subject: | perceived value | Premium Private Labels | retailing | social network sites | Handelsmarke | Store brand | Soziales Netzwerk | Social network | Einzelhandel | Retail trade | Social Web | Social web | Konsumentenverhalten | Consumer behaviour |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1016/j.jik.2020.06.003 [DOI] hdl:10419/260954 [Handle] |
Classification: | M31 - Marketing ; M19 - Business Administration. Other |
Source: | ECONIS - Online Catalogue of the ZBW |
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