The effect of selected marketing activities and promotions on the consumers buying behavior
Year of publication: |
2022
|
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Authors: | Alhalalmeh, Mohammad ; Al Khawaldah, Reyad Abdallah ; Anber Abraheem Shlash Mohammad ; Al-Quran, Ali ; Hijjawi, Ghufran ; Al-Hawary, Sulieman Ibraheem Shelash |
Published in: |
Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas. - Vilnius : [Verlag nicht ermittelbar], ISSN 1822-4202, ZDB-ID 2404327-8. - Vol. 23.2022, 1, p. 79-87
|
Subject: | perceived value | electronic marketing (word of mouth) | social networking networks | customer buying behaviour | customer trust | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Soziales Netzwerk | Social network | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Social Web | Social web |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.3846/btp.2022.13929 [DOI] |
Classification: | M31 - Marketing ; M39 - Marketing and Advertising. Other |
Source: | ECONIS - Online Catalogue of the ZBW |
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