Present and future hotel website marketing activities :change propensity analysis
Xu Li; Youcheng Wang; Yixiu Yu
| Year of publication: |
2015
|
|---|---|
| Authors: | Li, Xu ; Wang, Youcheng ; Yu, Yixiu |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 47.2015, p. 131-139
|
| Subject: | Change propensity analysis | Hotel marketing | US hotels | Website marketing | Hotellerie | Hotel industry | Website | Online-Marketing | Internet marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011312537