Presentation of a generic "EMICO" framework for research exploration of entrepreneurial marketing in SMEs
Rosalind Jones; Jennifer Rowley
| Year of publication: |
2009
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| Authors: | Jones, Rosalind ; Rowley, Jennifer |
| Published in: |
Journal of research in marketing and entrepreneurship : JRME. - Bingley : Emerald, ISSN 1471-5201, ZDB-ID 25166335. - Vol. 11.2009, 1, p. 5-21
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009897781