Effects of advertising-evoked vicarious nostalgia on brand heritage
Year of publication: |
2013
|
---|---|
Authors: | Merchant, Altaf ; Rose, Gregory M. |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 66.2013, 12, p. 2619-2625
|
Publisher: |
Elsevier |
Subject: | Nostalgia | Brands | Brand heritage | Advertising |
-
Effects of advertising-evoked vicarious nostalgia on brand heritage
Merchant, Altaf, (2013)
-
The effects of positive and negative ad‐evoked associations on brand attitude
Praxmarer, Sandra, (2009)
-
The value of historical nostalgia for marketing management
Marchegiani, Christopher, (2011)
- More ...
-
Preservation, rejuvenation, or confusion? Changing package designs for heritage brands
Orth, Ulrich R., (2019)
-
How personal nostalgia influences giving to charity
Merchant, Altaf, (2011)
-
Effects of advertising-evoked vicarious nostalgia on brand heritage
Merchant, Altaf, (2013)
- More ...