The effects of lucky draw sales promotion on brand loyalty in mobile telecommunication industry
Eric Yeboah-Asiamah and Daniel M. Quaye (Department of Marketing and Customer Management, University of Ghana, Legon, Accra, Ghana) and Simon Gyasi Nimako (Department of Management Studies Education, University of Education, Winneba, Kumasi, Ghana)
| Year of publication: |
2016
|
|---|---|
| Authors: | Yeboah-Asiamah, Eric ; Quaye, Daniel M. ; Nimako, Simon Gyasi |
| Published in: |
African journal of economic and management studies : AJEMS. - Bingley : Emerald, ISSN 2040-0705, ZDB-ID 2556176-5. - Vol. 7.2016, 1, p. 109-123
|
| Subject: | Ghana | Brand loyalty | Lucky draw | Sales promotion | Telecommunication industry | Verkaufsförderung | Mobilkommunikation | Mobile communications | Beziehungsmarketing | Relationship marketing | Markentreue | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/AJEMS-09-2013-0076 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011560505