Price advertising and coupons in a monopoly model
Ramon Caminal
| Year of publication: |
1995
|
|---|---|
| Authors: | Caminal, Ramón |
| Publisher: |
Bellaterra (Barcelona) |
| Subject: | Monopol | Monopoly | Theorie | Theory | Werbung | Advertising | Preismanagement | Pricing strategy | Kundenbindungsprogramm | Loyalty program |
| Extent: | 20, 3 S. : graph. Darst |
|---|---|
| Series: | Discussion papers. - Bellaterra (Barcelona) : [Universitat Autònoma de Barcelona, Departament d'Economia i d'Història Econòmica], ISSN 1130-2933, ZDB-ID 2962287-6. |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000905244