Price and money-back guarantees as signals of product quality
Year of publication: |
1996
|
---|---|
Authors: | Shieh, Shiou |
Published in: |
Journal of economics & management strategy : JEMS. - Malden, Mass. [u.a.] : Blackwell, ISSN 1058-6407, ZDB-ID 1123863-X. - Vol. 5.1996, 3, p. 361-377
|
Subject: | Kauf | Purchase | Signalling | Produktqualität | Product quality | Theorie | Theory |
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