Price as an indicator of quality: implications for utility and demand functions
Min Ding; William T. Ross; Vithala R. Rao
| Year of publication: |
2010
|
|---|---|
| Authors: | Ding, Min ; Ross, William T. ; Rao, Vithala R. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 86.2010, 1, p. 69-84
|
| Subject: | Preismanagement | Pricing strategy | Produktqualität | Product quality | Nutzentheorie | Utility theory | Experiment |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003969347