Price bundling in competitve markets
Year of publication: |
2012
|
---|---|
Authors: | Aloysius, John ; Deck, Cary A. ; Farmer, Amy |
Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 11.2012, 6, p. 661-672
|
Subject: | Leistungsbündel | Bundling strategy | Preiswettbewerb | Price competition | Konsumentenverhalten | Consumer behaviour | Experiment |
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