Price competition and store competition: Store brands vs. national brand
Year of publication: |
2013
|
---|---|
Authors: | Choi, Sungchul ; Fredj, Karima |
Published in: |
European Journal of Operational Research. - Elsevier, ISSN 0377-2217. - Vol. 225.2013, 1, p. 166-178
|
Publisher: |
Elsevier |
Subject: | Channel leadership | Distribution channels | Game theory | Product differentiation | Store brands | Store differentiation |
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