Price discount framings on product bundles with shipping surcharges in the Indian market : examining the weighted-additive and reference-dependent models
Arvind Sahay, Sumitava Mukherjee and Prem Prakash Dewani
| Year of publication: |
2015
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|---|---|
| Authors: | Sahay, Arvind ; Mukherjee, Sumitava ; Dewani, Prem Prakash |
| Published in: |
Journal of Indian business research. - Bingley : Emerald, ISSN 1755-4195, ZDB-ID 2473958-3. - Vol. 7.2015, 1, p. 4-20
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| Subject: | India | Online retail | Bundled pricing | Discount framing | Partitioned pricing | Shipping surcharge | Indien | Preismanagement | Pricing strategy | Leistungsbündel | Bundling strategy | Rabatt | Rebate | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011350168