Price effects of private label development
Year of publication: |
2005
|
---|---|
Authors: | Bontemps, Christophe ; Orozco, Valerie ; Réquillart, Vincent ; Trevisiol, Audrey |
Published in: |
Journal of agricultural & food industrial organization. - Berlin : De Gruyter, ISSN 1542-0485, ZDB-ID 2113270-7. - Vol. 3.2005, 1
|
Subject: | Handelsmarke | Store brand | Markenführung | Brand management | Einzelhandelspreis | Retail price | Frankreich | France |
-
Do store image and price perception matter to store brand equity?
Calvo Porral, Cristina, (2015)
-
Manufacturer's channel strategy with retailer's store brand
Wang, Lisha, (2021)
-
The role of store brand spillover in a retailer’s category management strategy
Alan, Yasin, (2019)
- More ...
-
Price Effects of Private Label Development
Bontemps, Christophe, (2005)
-
Price Effects of Private Label Development
Bontemps, Christophe, (2007)
-
Price effects of private label development
Bontemps, Christophe, (2005)
- More ...