Price Effects of Private Label Development

We study the price response of national brands to the development of private labels. Using monthly data from a consumer survey, we show that prices of national brands increase with the development of private labels. However, we also show that the price increase in national brand products is explained by a strategy of product differentiation. Finally, price reaction of national brands differs with the type of private labels they are facing.

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Year of publication:	2005
Authors:	Bontemps, Christophe ; Orozco, Valerie ; Réquillart, Vincent ; Trevisiol, Audrey
Published in:	Journal of Agricultural & Food Industrial Organization. - De Gruyter, ISSN 1542-0485, ZDB-ID 2113270-7. - Vol. 3.2005, 1
Publisher:	De Gruyter
Subject:	national versus private brands \| pricing \| empirical model

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.2202/1542-0485.1086 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014601264