Price fairness perceptions and customer loyalty in a retail context
Year of publication: |
2009
|
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Authors: | Martin, William C. ; Ponder, Nicole ; Lueg, Jason E. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 62.2009, 6, p. 588-593
|
Subject: | Preis | Price | Konsumentenverhalten | Consumer behaviour | Gerechtigkeit | Justice | USA | United States |
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