Price matching guarantees: effects of offering discrepancy discounts
| Year of publication: |
2005-05
|
|---|---|
| Authors: | Desmet, Pierre ; Le Nagard, Emmanuelle |
| Institutions: | Université Paris-Dauphine (Paris IX) |
| Subject: | Marketing | Prix |
| Series: | |
|---|---|
| Type of publication: | Book / Working Paper |
| Classification: | M31 - Marketing |
| Source: |
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