Refund depth effects on the impact of price-beating guarantees
Year of publication: |
2012
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Authors: | Esposito Vinzi, Vincenzo ; Le Nagard, Emmanuelle ; Desmet, Pierre |
Institutions: | Université Paris-Dauphine (Paris IX) |
Subject: | Price-matching guarantees | Price image | Retailing | Price-beating guarantees | Retail pricing |
Series: | |
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Type of publication: | Book / Working Paper |
Notes: | Published in Journal of Business Research, 2012, Vol. 65, no. 5. pp. 603-608.Length: 5 pages |
Classification: | M31 - Marketing ; L11 - Production, Pricing, and Market Structure Size; Size Distribution of Firms |
Source: |
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Refund depth effects on the impact of price-beating guarantees
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