Price-matching guarantees with endogenous consumer search
Juncai Jiang, Nanda Kumar, Brian T. Ratchford
| Year of publication: |
October 2017
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|---|---|
| Authors: | Jiang, Juncai ; Kumar, Nanda ; Ratchford, Brian Thomas |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 63.2017, 10, p. 3489-3513
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| Subject: | price-matching guarantees | sequential consumer search | reservation price rule | mixed pricing strategy | price-beating guarantees | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Garantie | Warranty | Niedrigpreisstrategie | Low-cost strategy | Suchtheorie | Search theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2016.2513 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011760520