Price-matching refund policies as signals of store price image
Year of publication: |
1999
|
---|---|
Authors: | Srivastava, Joydeep |
Publisher: |
Cambridge, MA |
Subject: | Signalling | Preismanagement | Pricing strategy | Einzelhandel | Retail trade | Einzelhandelspreis | Retail price | Konsumentenverhalten | Consumer behaviour |
Extent: | 37 S |
---|---|
Series: | Report / Marketing Science Institute. - Cambridge, Mass. : MSI, ZDB-ID 1178648-6. - Vol. 99,128 |
Type of publication: | Book / Working Paper |
Language: | English |
Source: | ECONIS - Online Catalogue of the ZBW |
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