Trends in retail pricing : a consumer perspective
Year of publication: |
April 2017
|
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Authors: | Yeoman, Ian ; Wheatley, Carol ; McMahon-Beattie, Una |
Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 16.2017, 2, p. 174-200
|
Subject: | retail | prediction | future | pricing | consumer behaviour | price sensitivity | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Einzelhandelspreis | Retail price | Preismanagement | Pricing strategy |
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