Price presentation effects on green purchase intentions
Year of publication: |
2014
|
---|---|
Authors: | Lee Weisstein, Fei ; Asgari, Mohammadreza ; Siew, Shir-way |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 23.2014, 3, p. 230-239
|
Subject: | Perceived quality | Perceived value | Consumers' degree of greenness | Green purchase intentions | Perceived savings | Price promotion framing | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Umweltbewusstsein | Environmental consciousness | Öko-Marketing | Green marketing | Verkaufsförderung | Sales promotion |
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