Price-product performance competition between retailer and manufacturer brands
John E. Swan
| Year of publication: |
1974
|
|---|---|
| Authors: | Swan, John E. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 38.1974, 3, p. 52-59
|
| Subject: | Produktgestaltung | Preisgestaltung | Vereinigte Staaten |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002893087