Price promotions : limiting competitive encroachment
Year of publication: |
1990
|
---|---|
Authors: | Lal, Rajiv |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 9.1990, 3, p. 247-262
|
Subject: | Preismanagement | Pricing strategy | Oligopol | Oligopoly | Spieltheorie | Game theory | Theorie | Theory |
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