Prices, promotions, and channel profitability : was the conventional wisdom mistaken?
Guiomar Martı´n-Herrán; Simon P. Sigué
| Year of publication: |
2011
|
|---|---|
| Authors: | Martín Herrán, Guiomar ; Sigué, Simon Pierre |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 211.2011, 2 (1.6.), p. 415-425
|
| Subject: | Preismanagement | Pricing strategy | Verkaufsförderung | Sales promotion |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008905379